The Yogamere™ Crest symbolizes the face of a strong and confident Capricorn, capable of reaching the highest peaks while also creating the most incredibly soft and luxurious wool. Look more closely into the Crest and you’ll see images of graceful cardinals, soft floating butterflies and a courageous yet delicate dragonfly. With all its parts, the Yogamere™ Crest represents the balance of strength and vulnerability within all of us – a visual reminder that it's the combination of both that makes us who we are.
Yogamere™ is the answer to a really simple question: Why can’t wellness be beautiful? When founder Amy Ormond was asked to design a client’s home gym and yoga studio, she gave up on the search for fitness accessories that flowed with the style of the house. Beautiful yoga mats and meditation cushions simply didn’t exist!
A fitness enthusiast and a designer, Amy understood how the space around us deeply affects mood, motivation, focus … even happiness. So when it comes to the things we select for our wellness, why in the world would we settle for anything less than beautiful?
So, Amy set out to make that happen.
Amy’s vision for Yogamere™ took shape while staying in an amazing yoga sanctuary tucked into a lush mountain near Kathmandu. A wall of windows overlooking the Himalayas was the backdrop to an incredibly beautiful room designed with soft, natural materials and a serene, muted palette. Just breathing in that tranquil space inspired and relaxed and comforted. After several days of quiet meditation, renewing yoga and breath work with a patient and kind guru, Amy began sketching the first designs.
Every tiny detail of Yogamere™ is an embodiment of that place and that experience … an honest attempt to bring just a little bit of it home and relive it everyday.
Why do we have to listen to our hearts?" the boy asked. "Because, wherever your heart is, that is where you will find your treasure.” — The Alchemist, Paulo Coelho
When I read "The Alchemist" last year, it was as if Paulo Coelho himself was taking me by the hand and leading me through that desert. Yogamere™ is me listening to my heart. It is an authentic expression of the things I love and believe in — beautiful design, conscious wellness and movement — all coming to life.
“And, when you want something, all the universe conspires in helping you to achieve it.” — The Alchemist, Paulo Coelho
With a keen eye for mixing sophisticated color palettes and luxurious textures, Amy began a journey through India and Nepal to find the perfect materials and talented makers to help her create this vision of wellness essentials too beautiful to be hidden under the sofa. What she envisioned was to be too exquisite not to be touched and seen and used everyday.
But her journey through markets and factories and temples and yoga sanctuaries was about much more than finding fabric … it was a search to understand something far more fundamental.
What does it really mean to take care of your Self? How do you comfort your Self physically and spiritually in the face of stress, disappointment, failure, sadness or worse? When you’re deep, deep in the weeds, how can you get back to peace and meaning?
The journey to create Yogamere™ became a parallel path for Amy: a quest to design both a beautiful new product line and gain a whole new perspective on life.
Yogamere™ believes …
We believe in taking time to take care of your Self.
We believe in making that time and space beautiful.
We believe you deserve it.
We’re putting the finishing touches on the Yogamere™ collection for it’s debut at the Nantucket Yoga Festival, July 12-14. Leave your email address and we’ll keep you updated!